Vibe With
The Night
Project Brief:
Drive ticket sales and maximise event footfall through targeted digital ads.
Industry:
Events & Entertainment
Timeline
3 months
Challenges & Objectives
Highlighting the challenges we identified and the goals we set to overcome them:
The goal was to ensure a sold-out event through a powerful performance marketing strategy. This included targeted ads, audience segmentation, and real-time campaign optimization to maximize reach, drive ticket sales, and highlight the event’s exclusivity.
The challenge was to attract 10,000 attendees to a live event featuring celebrated artists Aditya Gadhvi and Dhruvish Shah. To achieve this, tickets were sold exclusively via Zomato Live, supported by targeted digital marketing, influencer collaborations, and engaging promotions designed to build excitement and drive sales
Our Workflow
Step 1: Audience Understanding
We created content that resonated with Ahmedabad’s audience, aligning with local interests and culture for a stronger event connection.
Step 2: Targeted
Campaigns
We ran targeted ad campaigns on Instagram using audience segmentation to maximize ticket sales, engagement, and conversions.
Step 3: Campaign Optimization
We continuously analyzed insights to refine ads, ensuring optimal reach and performance.
Step 4: Ticket
Integration
We leveraged Zomato Live to streamline ticket sales, making purchases easy and efficient for attendees.
Project Gallery
A night to remember! Explore moments from Vibe with the Night, a packed venue, electrifying performances, and an unforgettable celebration with 10,000+ attendees.
Project Outcomes
The outcomes section highlights the key results achieved from the project, showcasing the impact on goals, performance metrics, and overall success.
10K+
We got a footfall of over 10,000 attendees joined the event, thanks to effective marketing and promotions.
₹10L
Total Ad spend in targeted ad campaigns to drive awareness and sales.
20x
ROAS achieved on Ad Spend, generating significant revenue from our ad investment.
12%
Engagement rate across campaigns, demonstrating strong audience interaction and interest.
8 Zeros truly understood our vision and delivered beyond expectations. Their efforts were key to making Vibe With The Night a huge success!
Nehal Shah
Co-Founder, Vibe With The Night
