Katkoot Italia
Project Brief:
Driving exclusive Christmas Drop sales while maintaining luxury positioning.
Industry:
Luxury Wine
& Spirits
Timeline
1-month campaign
(December)
Challenges & Objectives
Highlighting the challenges we identified and the goals we set to overcome them:
For a brand like Katkoot, exclusivity isn’t just a strategy, it’s part of its DNA. Unlike traditional wine brands that rely on discounts, Katkoot’s Christmas Drop had to feel rare, desirable, and highly curated.
Our challenge was to sell out the collection while keeping it exclusive. No mass promotions, no public price cuts, just a well-crafted campaign that reached the right audience at the right time.
Our Workflow
Step 1: Audience Targeting & Strategy
We built highly specific audience segments, targeting luxury wine enthusiasts, art and design communities, and high-net-worth individuals across the USA and Europe.
Step 2: Subscription-Driven Funnel
Instead of direct sales ads, we structured the campaign around driving users to subscribe for early access. The email list became our primary conversion driver.
Step 3: Creative Execution
Crafted high-end ad creatives that highlighted the artistry of the bottles, evoking a sense of rarity and desirability. The messaging focused on storytelling rather than sales.
Step 4: Performance Optimization
We continuously optimized ads based on engagement, conversion data, and audience insights to maximize ROAS.
Project Gallery
Katkoot, founded by Giovanni and Francesco Bassan, brings together Italian winemaking and artistic design. Our campaign showcased their vision, highlighting exclusive, thoughtfully crafted wine collections.
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Project Outcomes
The outcomes section highlights the key results achieved from the project, showcasing the impact on goals, performance metrics, and overall success.
7x
Recorded ROAS. Every $1 spent generated $7 in revenue.
500+
Bottles sold. The entire Christmas Drop collection was sold out.
40%
Email-to-purchase conversion rate. A high-intent audience led to strong conversion.
4.5%
CTR (Click-Through Rate). Well above the industry average, proving strong engagement.
We’re really happy with how the Christmas Drop turned out, 8 Zeros helped us keep it exclusive while selling out fast. Excited to keep working together for our future drops!
Francessco
Co-Founder of KATKOOT
