Philips
Home Living
Project Brief:
Generating high-quality leads and brand awareness for Philips’ fully automatic espresso machines.
Industry:
Consumer Electronics &
Home Appliances
Timeline
3-month campaign
Objectives & Challenges
Highlighting the challenges we identified and the goals we set to overcome them:
Philips’ fully automatic espresso machines bring café-quality coffee to home users, but the challenge was to increase awareness and attract high-intent buyers. We needed to position the machine as an essential appliance for coffee lovers, ensuring that potential customers not only discovered it but felt compelled to make a purchase.
To achieve this, we focused on creating strong demand among home baristas and coffee enthusiasts, generating high-quality leads through targeted marketing. We leveraged influencer collaborations to build trust, showcased real-time usage, and optimized ad performance to maximize reach and conversions.
Our Workflow
Step 1: Influencer Collaborations
We partnered with top coffee influencers to create engaging content, demonstrating the machine’s features. Additionally, we organized a live coffee workshop with a professional barista to give potential buyers a hands-on experience.
Step 2: Creative Execution
Developed compelling video and static ad creatives that highlighted the machine’s ease of use, premium quality, and café-style brewing capabilities, reinforcing the value proposition.
Step 3: Lead Generation Strategy
Designed and optimized a high-converting lead form, ensuring potential customers could easily express interest, resulting in a streamlined customer acquisition process.
Step 4: Ad Strategy & Optimization
Ran Meta lead generation campaigns, consistently refining audience targeting to reach coffee enthusiasts, home baristas, and premium appliance buyers, ensuring every ad dollar was spent effectively.
Project Gallery
Dive into our project gallery to witness the evolution of ideas into impactful executions. From initial brainstorming to final delivery, our gallery highlights the essence of our creative process.
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Project Outcomes
The outcomes section highlights the key results achieved from the project, showcasing the impact on goals, performance metrics, and overall success.
2k+
High-quality leads. Interested buyers actively engaged with the campaign.
100+
Attendees at the coffee workshop – Strong offline engagement, driving brand awareness.
4%
CTR (Click-Through Rate). High engagement with ad creatives.
18%
Engagement rate with Strong interaction across campaign content, reinforcing audience interest.
Aashuta and the 8 Zeros team truly understand how to blend creativity with performance. Their sharp strategies and hands-on approach made a real difference in our campaign’s success!
Sanchita Gupta
Philips Home Living India
