Coffeeworkz

Project Brief:

Driving premium gifting sales for Bialetti’s Dolce & Gabbana Moka Pot collection.

Industry:

Consumer Electronics

& Luxury Gifting

Timeline

5-month

campaign

Challenges & Objectives

Highlighting the challenges we identified and the goals we set to overcome them:

With the Dolce & Gabbana Moka Pot collection, the goal was to position it as a luxury collectible and a premium gifting choice. More than just a coffee maker, it needed to appeal to design-conscious buyers and coffee enthusiasts who appreciate craftsmanship and exclusivity.

The challenge was to reach high-intent luxury shoppers without mass promotions, ensuring the campaign resonated with those who value heritage, design, and quality in their purchases.

Our Workflow

Step 1: Content Creation & Shoot

We orchestrated a premium photoshoot to highlight the artistry, craftsmanship, and luxury appeal of the moka pot. The visuals positioned it as a collector’s item and a statement piece for coffee lovers.

Step 2: Landing Page Optimization

We redesigned the Shopify product page, refining product descriptions, layout, and imagery to enhance customer experience and conversion rates.

Step 3: Creative Execution

We developed high-end ad creatives, blending elegant design with aspirational messaging to appeal to those looking for unique luxury gifting options.

Step 4: Ad Strategy & Optimization

We launched Instagram and Google Shopping ads, targeting luxury shoppers, coffee lovers, and high-intent buyers. Continuous optimization refined audiences, prioritized top cities, and maximized returns.

Project Gallery

See how strategy meets creativity! From concept to execution, explore the stunning visuals, high-impact campaigns, and real results that made this project a success.

Project Outcomes

The outcomes section highlights the key results achieved from the project, showcasing the impact on goals, performance metrics, and overall success.

10x

Recorded ROAS. Every $1 spent generated 10x in revenue.

800+

Pieces sold. The collection saw a complete sell-out.

5%

CTR (Click-Through Rate). Strong engagement, surpassing industry benchmarks.

60%

Increase in conversion rate than previous campaigns. Optimized targeting and compelling creatives led to more efficient sales.

This was a highly priced collection, and 8 Zeros team did a fantastic job with their strategy, ensuring we reached the right audience and drove exceptional results!

Monish Munshaw

Founder, Coffeeworkz

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